Google AI Overviews is one of the latest announcements and product updates from the search engine giant this year. Google held its annual I/O conference recently and claims to have announced 100 n...
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The days of only seeing 10 blue links in the SERPs are coming to an end. We're seeing established players like Google and Bing showing AI-summaries for searches and new "AI-first" competitors atte...
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Understanding 3xx redirects is important for anyone involved in digital marketing and SEO. These redirects tell browsers that the requested resource has been moved to a different URL, impacting how se...
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Should you build an in-house SEO team or outsource SEO to a digital marketing agency? Which is better between in-house vs outsourced SEO? Well, there is no straightforward answer and it depend...
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A well designed internal link structure increases crawl efficiency and builds link equity. By linking the important pages on your site, you can tell Google which URLs are the most useful and you c...
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When it comes to optimizing your website and blog content for search engines, understanding the role of secondary keywords is quite important. Secondary keywords help in diversifying your on-page
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An effective SEO plan begins with successful SEO forecasting. Did you know that when you do keyword research, you're also trying to forecast the organic traffic the selected keywords would bring to yo...
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NLP in SEO is a game-changer that helps in boosting the topical relevance score of your webpage for your target keywords. Google is a semantic search engine that uses several machine learning algorith...
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Have you ever seen those LinkedIn Pulse pages ranking in the second or third spot on Google for various keyword searches? Why do so many authors write for LinkedIn Pulse? The answer is barnacle SEO.
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If done incorrectly, changing your domain can lead to a complete loss of SEO rankings. I have seen websites reduce their traffic by as much as 80% due to incorrect domain change procedures. As som...
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